Launched by Shulton in 1954, Escapade was a fragrance that promised to "shake your world a little," an enticing and bold claim that aligned with the spirit of the time. The name "Escapade" itself is intriguing and speaks to the allure of adventure and spontaneity. Derived from French, the word escapade (pronounced eh-skah-PAHD) means a carefree or adventurous undertaking, often one that involves a break from the ordinary. It conjures images of a secret getaway, a romantic rendezvous, or a fleeting moment of excitement. In essence, it captures the essence of youthful exuberance and a desire to break free from routine. The word evokes a sense of escapism—both literal and emotional—that would have appealed to women in the 1950s, a decade when many were seeking new freedoms and personal expression in the post-war world.
The 1950s were a time of significant cultural transformation. The period saw the rise of consumerism, with women embracing more luxurious and sophisticated tastes, while also finding empowerment in personal choices, particularly regarding fashion, beauty, and lifestyle. Feminine ideals were shifting, and the mid-century modern aesthetic, with its emphasis on elegance and optimism, defined much of the era. Women of the time were drawn to the idea of a fragrance like Escapade, which promised not just a scent but a feeling—one of freedom, spontaneity, and a touch of romance. The imagery tied to the word "Escapade" fit perfectly with the social and cultural atmosphere of the 1950s, a period that celebrated both modernity and timeless femininity.
As for the fragrance itself, Escapade is classified as a floral chypre, a genre beloved for its elegant balance between fresh florals and deep, earthy undertones. The opening is a burst of bright aldehydes and citrus, creating an invigorating first impression. As the fragrance unfolds, the heart reveals a classic floral bouquet of roses, carnations, lily of the valley, ylang-ylang, and jasmine, evoking the freshness and vibrancy of springtime. These floral notes rest upon a rich, woodsy base of sandalwood, musk, oakmoss, vetiver, and amber, which adds depth and complexity. The overall effect is lively, romantic, and radiant—a scent that captures the essence of a carefree adventure. The dry-down reveals a soft, powdery floral finish, with the woodsy notes lingering in the background, giving the fragrance a lingering warmth and elegance.
