Tuesday, June 30, 2015

Butterfly Blue by Shulton c1971

Butterfly Blue by Shulton: launched in 1971. Introduced as an aerosol spray cologne.



Soap, Cosmetics, Chemical Specialties, 1971:
"Shulton, Inc., New York, salutes spring with three new aerosol spray colognes formulated, packaged and priced to appeal primarily to the youth market. New colognes: "Butterfly Blue," "Runaway" and "Wild Meadow" retail for $2.75 each for 3 ounces."


Fragrance Composition:


So what did it smell like? It was a soft floral blend of wild honey and narcissus. It was described as having "the lift of flower petals, the scent of baby grass." It "leads with narcissus and has a background of wild honey."
  • Top notes: aldehydes, honeysuckle, bergamot, baby grass accord, basil
  • Middle notes: jasmine, wild honey, lily of the valley, narcissus, orris, rose
  • Base notes: vanilla, cinnamon, musk, amber, patchouli, oakmoss, sandalwood, cedar







Fate of the Fragrance:



Discontinued, date unknown. It remains hard to find.

Wild Meadow and Runaway were also introduced in 1971 by Shulton. Wild Meadow, described as a "moist green wind over summer flowers" is "a combination of floral lilies of the valley, forest violets and sweet grasses." Runaway, described as "sun-drenched, earth warmed, always promising," has sun drenched florals and woody overtones with a sweet amber base. These too, are discontinued and hard to find.

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